Gik One and Some

There are lots of reasons why article marketing is so popular with online marketers. For instance you can quickly establish yourself as a leading expert in your particular niche and you can generate a lot of traffic to your website if your articles are syndicated and republished on various different ezines and websites.

However in my view the major benefit is that you can quickly and easily generate backlinks to your website or blog. You can either sprinkle a few clickable links to your site within the content of the article (if the article directory allows this) or you can include some links to your website within the resource box at the end of each article.

The second option is more common because pretty much every article directory enables you to include a resource box, and those that don’t simply aren’t worth bothering with.

Backlinks are very important because the more backlinks you have, the higher ranking you will achieve in the search engines. Of course you should use keywords that aren’t too competitive and include them in the anchor text, but as long as you mix them up a bit, it’s definitely possible to achieve top rankings.

Obviously as you write and submit more and more articles, you will greatly increase the number of backlinks to your site. So it’s always a good idea to either subscribe to an article submission service such as Content Crooner, for example, or submit them by hand to the various different article directories.

Whichever option you choose, it’s important that you keep on churning out lots of articles because that way you will be continuously building backlinks and therefore helping to hold onto your rankings.

It has long been known that backlinks are the key to ranking high on search engines and ranking highly on Google means mega amounts of traffic and if you optimise correctly money.

Google’s algorithm has come a long way since it was first launched and the ranking system is now more complex than ever. You have to consider all kinds of factors before deciding on a solid formula and a search engine optimisation strategy.

There are many things Google would like to see in a link pointing back to your page. Firstly they want to see that your site is earning links from pages with high authority, this means that the page has been around for a while and has already got backlinks pointing at it.

The second thing Google will want to see is that you are getting links from blogs that are related to your subject. In links from irrelevant sites can ring spam alarm bells and will pass little value to your site.

The third aspect of links building that will increase your rankings in the search engines is the anchor text you use to create them. Links that are anchored with your target key phrase will help add relevance to your page and increase your rankings.

Any link building plan you decide to implement needs to be carried out carefully and not all links can or even should be acquired quickly. Links that are acquired too quickly will look spammy and could lead to a huge amount of links losing value.

Google’s main counsel is that links should be natural. A vote to your site should be an honest one, pointing there because of the usefulness of your content and not because you have paid for it. Remember this and create quality content and your rankings will soon rise.

When you find other sites that link out but don’t have instructions, it’s time to send them an email and request a backlink. This is very common on the internet and is an important aspect of getting reciprocal links.

Another standard practice for “proper netiquette” is to link to the other site first before you receive a link exchange.

Here is an example of dialogue in the email for seo link building:

Subject: For Jim, from Bob Re: Link Exchange

Hi Jim,

I see that you do reciprocal links and I would like to do a link exchange with you. I have added your link to our resources section already at:
(your link here)

Please let me know if you want me to change the anchor text or description?

By the way, you’ve got a amazing store, I really like all the different bird baths you offer. Our domain is a PR5 and I think it’s a nice match for your resources section as it’s highly relevant to your site.

Please link to our site using the following:
(put the code to link to your site here)

Visit Seo Publicity for more seo info or maybe you would like to learn how to make a blog.